While the automotive market offers conflicting signals, the connected car sector is growing in Italy. While waiting for the definitive data of this 2022 which is drawing to a close, in 2021 in Italy there are 18.4 million, almost one out of two cars in the circulating fleet (47%) and 1.1 million more than in 2020, reaching market value of 1.92 billion euro (+8%). An evident growth is mainly driven by solutions for cars, which are worth 1.28 billion euros (+9% in one year), to which must be added the Advanced Driver Assistance Systems (ADAS) integrated into the new models. These are some of the results of the research of the Connected Car & Mobility Observatory of the School of Management of the Milan Polytechnic.
The availability of data and the maturation of the offer of services opens up new perspectives for the connected car. The most widespread solutions are the GPS/GPRS boxes for locating and recording driving parameters for insurance purposes (54% of the total, +4% compared to 2020), which have been on the market for many years now. At the same time, the process of maturation of the offer of solutions for the smart car continues, with more and more companies able to collect large quantities of data from vehicles, thanks to which to integrate the offer with valuable services. With a direct impact on market numbers: services reach 400 million euros (+18%).
On the demand side, progress has also been made along the road to services. Already today, more than half (52%) of Italian consumers in possession of smart cars also have services associated with connectivity, above all roadside assistance in the event of a vehicle breakdown (17%), sending assistance in the event of an accident (15% ), predictive maintenance to prevent breakdowns (14%) and the possibility of activating a dedicated call center in case of need (13%). And among those planning to buy a connected car in the future, as many as 75% are willing to pay an additional price for smart features. The latter has always been part of the value-added services package of the Viasat proposal, to find out more
The path of Connected Cars is mapped out. From now on, only further important developments await us for this which is a real revolution that opens up new business opportunities. In this regard, it will be necessary to know how to value those companies capable of contributing to the ongoing process. And Vem Solutions (a company of the Viasat Group), with over 45 years of proven experience in the EMS (Electronic Manufacturing Services) and LBS (Location Based Services) fields, is certainly on the front line to face the future challenges of the “intelligent world” is forming around us.
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