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Published on January 19, 2021

Updates from Group’s brand identity

2021 opens with an important result on the Group brand identity front: all our foreign subsidiaries have adopted the Viasat logo, differentiating themselves with a specific pay off for each country. An exception is the Viasat Connect brand, which will instead identify four companies operating in Great Britain, France, Belgium and Portugal. This is a strong signal that underlines the sense of belonging to the Group in accordance with the “glocal” philosophy, that is, thinking globally to act locally, pursued by the Group since the beginning of its international growth.

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